In two years the world's biggest event on water will take place in San Francisco. But, like many other mega-sporting events, the 34th America's Cup is expected to have no small impact on land.
With an expected draw of hundreds of thousands of spectators, San Francisco is already contemplating plans to capitalize on the crowds and prestige of the America's Cup. While it's no Olympics or World Cup in terms of scope, the event does present the city with an opportunity to bring about long-term changes. San Francisco was named as the host of the event on December 31, and its plans – both short- and long-term – are already unfolding.